Pokémon GO has breached $200M in revenues one month after it was rolled out according Sensor Tower. The popular game took cities by storm since its initial release in Australia, New Zealand, and the United States in July 6, 2016. It was quickly followed by launches in many European countries, in Puerto Rico, and Canada. And just before July ended, Pokémon GO has finally reached Asian shores after its release in Japan and Hong Kong on July 22 and July 25 respectively.
The game may not be available yet in many other countries as the roll out continues. But it has proven to be quite a success given the millions of players who have taken up the game. It has been received with much enthusiasm that it is not unusual to find news and features about several players flocking in places like the New York City Central Park to catch a Pokémon.
In-app sales have seen some significant increase despite some issues reported by some players. Judging from the estimated global sales, it seems that Pokémon GO has not just managed to engage people in actively playing the game. Soon after the game was released in Japan, which is home to the Pokémon franchise, there has been a noticeable increase in revenues generated.
The hype surrounding the game has not shown any signs of dying down. Pokémon GO managed what not many virtual games have succeeded in doing, which is to bring more players outside to look for Pokémon characters in real locations. The surge of in-app purchases indicates its growing popularity across a wider user base, which still does not include China and India where some of the biggest numbers of players are expected to join once the game goes live.
One of the many things that make Pokémon GO interesting is that it provides opportunities for players to explore places in search of Pokémon species to cast. It has merged the real and virtual worlds as players become more actively engaged. With all the excitement that has caught on in different corners of the world, it is safe to expect that revenues worldwide will spike once more countries are added to the list of places where it is now being played. …